Marketing Manager, Brand

Responsible for Theatre Royal Plymouth’s brand identity, digital presence, and audience engagement. 

This role leads on brand guardianship, content, and digital communications to deliver engaging, consistent, and creative storytelling across digital, print, and organisational campaigns. 

The postholder also plays a key supporting role in the marketing of TRP’s own productions, working alongside the Marketing Manager (Stages & Revenue) to ensure these productions are positioned as flagship work that enhances TRP’s profile and reputation. 

Principal Responsibilities 

• Lead TRP’s brand and digital presence, ensuring consistency across all channels. 

• Ensure TRP’s public voice across digital and print channels is consistent, professional, and reflective of the organisation’s values. 

• Own TRP’s website and social media content strategy, ensuring messaging, layout, and assets align with brand identity. Collaborate with the Design Manager on visual layouts and templates. 

• Manage reactive communications on TRP’s digital and social channels, escalating sensitive issues to the Head of Marketing or Director of Marketing & Communications as required. 

• Act as TRP’s narrative and messaging brand guardian, ensuring the organisation’s tone, storytelling, and content reflect its values and visual standards (set by the Design Manager). 

• Line manage the Senior Marketing & Content Officer, ensuring they are supported, developed, and accountable for delivering high-quality brand and digital content. 

• Oversee and contribute to the creation of compelling content across TRP’s channels, ensuring high standards of storytelling, accuracy, and brand alignment. 

• Provide marketing leadership and delivery support for TRP’s wider organisational work, including Partnerships & Philanthropy (fundraising and memberships), Creative Communities, Artist Development, Workshop & Scenic Design, and Food & Beverage offerings, ensuring alignment with TRP’s brand and strategic priorities. 

• Work closely with the Media & Communications team to ensure alignment of brand messaging across press, marketing and digital channels. 

• Work with Ticketing, F&B, and Visitor Experience colleagues to ensure customer journeys and communications align with TRP’s brand and marketing objectives. 

• Lead audience development, engagement and revenue campaigns segments such as schools, groups, and gifting. 

• Champion creativity in brand storytelling and organisational campaigns, ensuring content and communications are distinctive, innovative, and aligned with TRP’s brand identity. 

• Collaborate with the Marketing Manager (Stages & Revenue) on TRP’s own productions to maximise their profile and impact. 

• Support the Head of Marketing on cross-departmental campaigns (e.g. What’s On guides, on-sales, organisational campaigns), providing brand and digital input. 

• Develop and deliver strategies to deepen audience loyalty and strengthen TRP’s long-term relationship with its communities. 

• Use audience insights and segmentation to inform brand campaigns, ensuring relevance and impact across TRP’s channels. 

Principal Tasks 

• Ensure consistent application of TRP’s brand guidelines across all marketing communications. 

• Support the Head of Marketing in the production of What’s On guides, brochures, and corporate publications. 

• Lead the creation and scheduling of digital content and campaigns, ensuring they reflect TRP’s voice and values. 

• Collaborate with the Design Manager to apply approved visual assets and maintain brand consistency across all digital and print campaigns. 

• Plan, manage, and evaluate TRP’s social media activity across all platforms, ensuring a consistent voice, timely engagement, and integration with wider campaigns.  

• Manage website development and ensure content is accurate, engaging, and audience-focused. 

• Work with the Senior Marketing & Content Officer to plan, brief, and create content for campaigns, producing content directly where required. 

• Develop and deliver targeted marketing strategies for groups, schools, and gifting, working with Ticketing colleagues to ensure campaigns convert effectively into sales. 

• Plan and deliver targeted campaigns for TRP’s Food & Beverage offerings, ensuring they are effectively promoted to audiences and visitors and integrated with wider organisational activity. 

• Work collaboratively with the Partnerships & Philanthropy team to raise the profile of fundraising and membership initiatives across TRP’s channels, ensuring consistent messaging and effective campaign delivery. 

• Plan and deliver targeted campaigns for TRP’s Creative Communities programmes, ensuring activities and opportunities are effectively promoted to priority audiences and integrated with TRP’s wider brand and marketing activity. 

• Work collaboratively to raise the profile of TRP’s Artist Development programme and opportunities across TRP’s channels, ensuring consistent messaging and effective campaign delivery. 

• Commission all external video and photography support across the organisation. 

• Oversee TRP’s digital asset library and photographic archive. 

• Evaluate brand and digital performance, providing recommendations for growth and reach. 

• Identify opportunities for digital innovation (e.g. emerging platforms, tools, and trends), ensuring TRP remains at the forefront of audience engagement. 

• Work closely with the Marketing Manager (Stages & Revenue) to support the marketing of TRP’s own productions with digital storytelling, content, and brand-led campaigns. 

• Ensure all marketing activity reinforces TRP’s position locally, nationally, and within the sector. 

• Lead TRP’s social media community management strategy and be included in the out of hours on call rota. 

Accountability 

• Growth of TRP’s digital presence, engagement, and reach. 

• Strengthening of brand health and audience loyalty. 

• Performance of TRP’s social media channels, measured through growth, engagement, responsiveness, and contribution to brand objectives. 

• Reputation of TRP’s brand across digital and print channels, ensuring communications reflect the organisation’s values, vision and mission. 

• Consistency of TRP’s messaging across owned , earned and paid channels, in collaboration with Media & Communications. 

• Delivery of brand-led support for TRP’s own productions in collaboration with the Marketing Manager, Stages & Revenue. 

• Delivery of effective campaigns for TRP’s wider organisational work (Fundraising, Memberships, Creative Communities, Artist Development, Workshops and Scenic Design, and Food & Beverage), measured by reach, engagement, and alignment with organisational goals, ensuring their projects achieve maximum visibility and engagement. 

• Creative quality of TRP’s brand, digital, and organisational marketing outputs. 

• Growth of school, group, and gifting engagement, measured through campaign reach, booking uptake, purchases and retention of these audiences. 

• Quality and consistency of TRP’s content across digital, print, and organisational campaigns. 

• Innovation in TRP’s digital marketing approach, ensuring continuous improvement and growth in engagement.  

• Leadership and development of the Senior Marketing & Content Officer. 

• Lead TRP’s social media community management, including participation in the out of hours on call rota. 

We’re here to talk! We’re available to speak to you before you make your application so, if you’re not quite sure if your skills match the role, want to talk about how flexible working could support you, or just check any of the details in this document, please do email us on recruitment@theatreroyal.com with subject 'Marketing Manager, Brand' 'to arrange a chat.

We will be reviewing applications as they are received and may conduct interviews throughout the recruitment period. As a result, this vacancy may close early should we identify a suitable candidate.